The most important thing in a headshot is that it reveals the real you. It has to say something about your unique qualities. To that end, I tell my clients to think about the headshot session as a conversation with friends. We want to show you being YOU, naturally. Your commercial or smiley headshot should look like you are telling a friend a happy or exciting story. Your legit or dramatic headshot should look like you are engaged in a more intense, mischievous, or serious conversation with a friend.